Security Problems Security And Security - 1923 Words

Abstract Security is beneficial to every company, spending nothing on security may save your business money in the short term but you only have to look back at the consequences Epsilon suffered due to lack of a quality security configuration making an estimated $4 billion loss due to negligence in their own network security system. Contents Abstract 1 Introduction 1 DBA 1 Security threats 2 Security breach examples 3 Security software 3 Security planning 3 Implementation 5 Authentication 5 Legislation 5 References 6 Bibliography 6 Introduction Security is a major factor in computing today with so many companies if not all nowadays with a computer system of some sort from a basic customer database to a say confidential hospital†¦show more content†¦(Cwjobs.co.uk, 2016) Security threats The top 3 security risks as of 2015 were as follows: - Excessive and unused privileges When an employee is granted database privileges that surpass the requirements of their position, these excessive privileges could be abused. In example, a bank employee whose job requires the ability to change only basic account holder contact info could take advantage of excessive database privileges and add funds to their account balances or of a colleague’s savings account. Further, when someone changes position within a business or leaves it, usually his or her access rights to sensitive data do not change. In the latter case, if these employees depart on bad terms, they can use their old access privileges to commandeer high value data or inflict damage in a revenge attack. This tends to happen because privilege control mechanisms for job roles were not well defined or maintained. Therefore, employees may be granted generic or default access privileges that surpass their actual job requirements, or even when they just accumulate such privileges over time changing positions within the business. (Anon, 2016) Privilege

Wuthering Heights By Emily Bronte - 1592 Words

Throughout time, the moon has been seen as an important symbol in Western culture. Due to the moon’s constant presence every night, it has come to be associated with death and rest. Furthermore, it is seen as a symbol of beauty and perfection that cannot be attained by humans. Finally, the moon’s cyclical movement has caused it to be representative of emotions, time and change. In Wuthering Heights by Emily Brontà «, the moon appears in many different circumstances. Early in the novel, the moon foreshadows the failure of a relationship between Heathcliff and the older Catherine. As the novel unfolds, the moon’s appearance begins to reveal the true inner nature or state of characters. Finally, the moon begins to symbolize the impact of change, or the lack of change, over time on the characters of Heathcliff and the younger Catherine. Throughout Wuthering Heights, Brontà « uses the cosmological body of the moon to foreshadow the inability to attain perfection, to reveal the truth about certain characters, and finally to demonstrate effects of change on humans in order to emphasize the power of nature in the lives of humans. At the beginning of the novel, the moon’s appearances foreshadow the inability of characters to attain perfection in their love life. While Catherine discusses her love for Heathcliff with Nelly, she proclaims, â€Å"he shall never know how I love him: and that, not because he’s handsome, Nelly, but because he’s more myself than I am. Whatever our souls are madeShow MoreRelatedWuthering Heights By Emily Bronte1555 Words   |  7 Pages2015 Wuthering Heights (1847) by Emily Brontà « Introduction The novel Wuthering Heights was written in 1847 by Emily Brontà «. The plot unravels with Lockwood visiting his landlord at Wuthering Heights; as Lockwood stays the night, he starts to discover items within the home and later a fatal vision appears, which causes him great curiosity. Lockwood returns back to his residence at Thrushcross Granges and listens to the history of his landlord, Heathcliff; told by an old servant at Wuthering HeightsRead MoreWuthering Heights By Emily Bronte1521 Words   |  7 Pages  Wuthering Heights is Emily Brontà « s only novel. Written between October 1845 and June 1846, Wuthering Heights was published in 1847 under the pseudonym Ellis Bell; Brontà « died the following year, aged 30. Wuthering Heights and Anne Brontà « s Agnes Grey were accepted by publisher Thomas Newby before the success of their sister Charlotte s novel, Jane Eyre. After Emily s death, Charlotte edited the manuscript of Wuthering Heights, and arranged for the edited version to be published as a posthumousRead MoreWuthering Heights by Emily Bronte1290 Words   |  5 Pagesusually by retaliating in kind or degree† (â€Å"revenge†) however to Heathcliff it meant more than just to avenge himself he wanted to have everything he felt he rightfully deserved and more. Social class and revenge, are primary themes in the novel Wuthering Heights. Social class plays a considerable part in the lives and loves of the charters in the novel. Revenge is key element in the book, this twisted theme creates the whole plot line. â€Å"Children develop a strong interest in the world around them by theRead MoreWuthering Heights, by Emily Brontà «1865 Words   |  8 Pagesdevilish, preternatural passion that tamer beings can scarcely recognize as love.† (Duclaux) Wuthering Heights by Emily Brontà « is considered a masterpiece today, however when it was first published, it received negative criticism for its passionate nature. Critics have studied the novel from every analytical angle, yet it remains one of the most haunting love stories of all time. â€Å"Wuthering Heights is not a comfortable book; it invites admiration rather than love,† (Stoneman 1). The novel containsRead MoreWuthering Heights By Emily Bronte1936 Words   |  8 PagesWuthering Heights, a novel by Emily Bronte is one of the most admired and favorable written works in English literature. When the novel was published in the year 1847, it sold very poorly and only received a minimum amount of reviews. Although the novel does not contain any sexual relations or bloodshed, it is considered to be inappropriate due to its portrayal of an unconstrained love and cruelty. Wuthering Heights is formed on the Gothic tradition in the late 18th century, which consists of supern aturalRead MoreWuthering Heights by Emily Bronte553 Words   |  2 PagesWuthering Heights: Good vs. Evil Emily Bronte’s classical literary masterpiece, Wuthering Heights, can more or less be viewed as a struggle between conventional, civilized human behavior, as well as the wild, anarchistic side that each of us humans possess, although subtly. Bronte’s piece can be summed up by the â€Å"good vs. evil† elements that include Wuthering Heights as opposed to Thrushcross Grange, Heathcliff vs. Edgar, and much more. These elemental set points lead to the conclusion that WutheringRead MoreWuthering Heights by Emily Bronte885 Words   |  4 PagesIn â€Å"Wuthering Heights† Emily Bronte vividly present the main character, Heathcliff, as misanthropist after he suffers abuse, degradation, and loses his beloved Catherine. Heathcliff, a black, orphan gipsy child, is brought to live in upper-class society by Mr. Earnshaw’s generosity. Heathcliff is an outcast in his new society. Thus, Heathcliff’s temperament is depicted in â€Å"Wuthering Heightsâ⠂¬  as cruel, abusive, and vindictive against those who humiliated and not accepted him in society. HeathcliffRead MoreWuthering Heights By Emily Bronte1149 Words   |  5 PagesDuring it release in 1842, ‘Wuthering Heights’ by Emily Bronte was considered to be a novel of obscenity and monstrosity. The novel has the ability to adapt to a range of themes and transcend the forms of content and cultural context within the ideas of love, oppression, power and harmony. Critical readings of the text have challenged and enriched readers in a diverse array of interpretations of language and structure; forming personal meanings that have developed throughout history. England, inRead MoreWuthering Heights By Emily Bronte1208 Words   |  5 Pagesrepair, and spark one of the most largest human motivations: vengeance. If left unnoticed, the feeling will grow inside us and consume our every thought and ruin our lives. Therefore, leaving no remorse or peace for ourselves and others. Emily Bronte’s Wuthering Heights is a book about love that turns into vengeance and hatred that goes for generations. This story revolves around Heathcliff, an unmerciful vengeful man. His desire to pay back those who have done him wrong is so extreme that he finds himselfRead MoreWuthering Heights by Emily Bronte877 Words   |  4 PagesThe novel, Wuthering Heights, written by Emily Brà ¶nte, follows the stories of Catherine and Heathcliff Earnshaw. Both lived in Wuthering Heights, until Catherine went away to Thrushcross Grange and came back a changed person. The settings of Thrushcross Grange and Wuthering Heights, throughout the novel help to display the emo tions of the story, and shape the image of the people who live within them. The setting helps to describe aspects of the novel in greater depth. One of the first scenes of

Belonging in Romulus, My Father and This Is England Free Essays

Our perception of belonging is shaped by various aspects, one of the most influential of these being the confined expectations of society. As one understands and accepts the socially constructed definition of how an individual may belong, one begins to label themselves under this classification. This awareness causes one to alter and shape their behaviour according to their own perception of whether or not they belong, which in turn is based on society’s standards. We will write a custom essay sample on Belonging in Romulus, My Father and This Is England or any similar topic only for you Order Now It may serve as a process of belonging, or alternatively, as a barrier. This concept is evident in the first scene of the film This is England, as 12-year-old Shaun enters his new school, wearing his fathers’ old denim jeans. He stands helplessly among his classmates, most in ties, hats and uniform jackets. This juxtaposition immediately shows Shaun’s quickly formed perception of how one may belong in this environment, as a fight is initiated caused by his incompatible choice of clothing. His sense of belonging is determined by society’s expectations, and therefore his behaviour is shaped accordingly. Shaun further isolates himself from the society as a result of this, sitting unaccompanied in the playground. This act of cruelty causes Shaun to place blame upon his mother, who brought him from Germany to England, determined to start life afresh after the death of his father. Consequently, this gives rise to the additional seclusion from what was once a place of belonging, his home, and his family. A similar concept is evident in Romulus, My Father, a memoir written by Raimond Gaita. Raimond’s mother Christine experiences a life of rejection from society. In like manner as Shane encountered upon moving to England, Christine held a powerful sense of belonging to her home culture in Germany, and therefore the sudden change in landscape only furthered the isolation that was also influenced by her mental illness. Gaita feels that her psychological incapacity was exacerbated by the unwillingness of the community to accept and help her. He explains the behaviour of society as â€Å"the unattractive side of a conception of value whose other side nourished a distinctively Australian decency. Gaita’s personification of society shows that the extent to which this cruelty has reached is inhumane. â€Å"Such was the division of the human spirit in that part of the world at that time. Like many other sharp divisions, it could not capture the many worthy ways of being human. It nourished some possibilities, maimed others and would not allow some even to see the light of day†¦Ã¢â‚¬  sense of belonging may have aided in the healing of her illness, but paradoxically it was her illness that meant she would never experience a sense of acceptance. Society’s expectations formed Christine’s latest perception of belonging, in turn shaping her behaviour. The community in which she lived held a strong belief in ‘character’ as a defining quality through which individuals show they have the right ‘fit’ to society. â€Å"Tom Lillie and others disliked my mother partly because they saw her engaging vivacity as a dangerously seductive manifestation of personality in a woman they believed to be lacking entirely in character – a ‘characterless woman’. † In its historical and cultural context, women of rural Victoria in the 1950s were expected to hold a conservative nature. Perhaps that is why women at that time and in that place were especially vulnerable to the deadening attractions of middle-class respectability. † The negative connotations attached to the word ‘deadening’ reflects Gaita’s attitude to such restrictions, expressing through emphatic language his understanding of those who are not immediate conformists to the expectations that society has created. The community is repelled by her inability to care for Raimond, her promiscuity and her obsession with appearance over responsibilities. Christine’s understanding that she may never belong in a society that holds such defined expectations of women shapes her behaviour in that she pushes herself further away from the community, all the while influencing her to attempt to regain a connection with her family. This is England also emphasizes the dominant ideology of its era. White nationalism and patriotism were seen as the norm, and the movement against immigrants was extreme due to the area the film was set in, a low class area, where unemployment records were extremely high. The entire film displays each scene very black and white, as a representation of the reality of the issues in its context. Towards the end of the movie, Combo and Shaun decide to raid a shop with a Pakistani shop-keeper. As Combo leaves the store, he threatens the shop-keeper, bellowing, â€Å"this is our little Shandy, and we’ll come ‘ere anytime we like†. A close-up of the shaken shopkeeper, who does not retaliate to Combo’s words, shows that white people were accepted as being superior to colours. Shaun’s involvement portrays his acceptance of the values and customs that being a skinhead require, and his alteration of his behaviour upon adhering to these expectations in order to belong. The final scene of the film shows Shaun wandering along the beach, carrying a British flag. He pauses and throws the flag out to sea, a symbol of the knowledge he has gained and what has come from his experiences. Shaun is seen at the same location in the beginning of the film, this device being used as a sound and visual metaphor that symbolises the issues and his understanding of belonging have very much changed over time. How to cite Belonging in Romulus, My Father and This Is England, Essay examples

Self Reflective Analysis Sun and Surf Company †MyAssignmenthelp.com

Question: Discuss about the Self Reflective Analysis Sun Surf Company. Answer: Introduction The report is regarding a venture investment by the Tourism Company: Sun and Surf Company. The purpose is to understand the nature of Tourism industry and how a business can grow in a competitive environment. There are wide options available in the market to go with. In order to create a difference, it is important to provide with those services that will create a significant market change. I have chosen Sun and Surf Company as a tourist package provider. I found wide options of tourism venture and products that are available in the industry. In order to understand the Tourism industry, I conducted an individual analysis into the Australian Tourism Industry. The core activity of a tourism company is defined to signify needs of the customers. A structured planned is provided to define importance of a significant market player in the Australian market. My objective in this report is to create a brand that is reliable in the eyes of customers. The intention is to generate a good rapport in the market through a deep market research of individual stakeholder needs. Through my final research report, I've learned how to do sturdy research and utilize a purpose voice, However I still require to put an effort on structure and transitions. Report formation and Execution Managing the group and structuring the report was tough while managing the transition of the report. I have tried to include all the necessary information as per the requirements. An analysis of macro environmental factors helps in managing different task and allow in keeping a pace with the changing business functions. Random questions were asked about the general tour and travel views of few people in order to understand their mindset. It was concluded that, operating in such a large market is very tough. For gaining results it is important to develop good networking. I have tried to incorporate all necessary information in order to provide readers with a clear view. An initial target of 10 percent growth is kept by mainly focusing on the Australian population. The data is kept by looking at the different costs attached to the organization. In this way the company can gain a competitive advantage against others. In this report, I tried to provide reliable information to the custome rs. The intention is to create a good rapport in the market. One can only gain a good rapport if the strategies are effectively implemented. The project ensures effective market strategies to design package in order to meet needs. The organization has realized the requirement to correspond in a good way. The decision is to develop a strategic alliance with the customers and to ensure. Insights gained From the research report I have found that there are changes in the Australian tourism industry. However there are many market players providing with different services. The growth in Australian market will continue adding into the GDP. In a well-developed industry with many companies, it is important to understand the diversifying business needs. I did a thorough research into the Australian market and how a company can grow. The best way is to develop an effective marketing plan and strategies. It is only possible by creating faith in the customers. As a start-up, it is a tough task to attract investors to invest for a business. This report will help me in planning out a real business proposal plan. The report provides with a concrete plan to understand different business situation and work accordingly. The purpose of the report is to identify the needs and requirements of different tourism venture in the market. The report was prepared in a team. There were certain issues regardin g coordination of work. In a large team, there are certain disagreements and clashes due to a difference of opinion. Each team member was given a definite role. He has to do research according to the definite business structure. The data was later compiled in order to form group opinion. The report taught me to work in coordination with a team. Tourism industry is considered to be one of the most familiar and well-to-do. I got first hand information on how to form a business proposal. A well designed brochure is required to be presented before the customers. This will enable clients to recognize the types of services and return a customer can utilize. Moreover, this will trigger sales and contemplate services. It is however necessary to organize the mission and vision statement. This is to be aligned undoubtedly to generate increased sales. I learnt that, the secret to success is to recognize the niche market. After recognizing it, the marketer has to implement the policies. The hypothetical company mentioned in the report directly target customers. I have studied marketing principles and its implication in the personal selling strategies. An effective marketing plan rotates around individual requirements to develop a personalized package. In order to understand the importance an effective plan. I recognized the key success factors of the involved in the process: Conflict resolution It is important for an individual to meet the individual and the group target. Each individual member was given with a responsibikity to make a firm research. I study the samples brochures by different travel companies. Each travel company purposefully add offer into their packages to meet individual customers needs. This includes expedition and other informative travel to fully satisfy the customers. The offers are presented as per the requirements of the customers. I understand the importance of Timely responding to the customers need. Any further delay in meeting the customers needs increases the possibility of switch over. This is done to avoid any sort of mistaken impression. It is important to fully meet the customers future needs. It is necessary for meeting the 100 percent customers satisfaction with their query. I understood the importance of customer service representatives and their role in meeting customers queries. Team building for gaining effectiveness I understood the importance of developing an Effective strategic alliance. This can be done by considering the nature and services and improving it to another level. Teambuilding is important for a team to achieve targets. The tourism sector can be developed in a better way in order to realize market potential. The overall purpose is to set up a strategic alliance allowing for the revolutionary needs. This is to ensure a regular flow of customers. Group coordination I understood an importance of working in coordination. The group activity helped in managing multiple targets. It is vital to divide the function according to the individual capacity. It was tough to make a comparative analysis. It took a lot of our time. There are presently many competitors in the market offering the similar services. In order to understand the customers need in Australia, the company needs to distinguish itself from the other companies. There Rae certain hypothetical situations mentioned in the report. Various different marketing strategies are implemented in order to differentiate one from the other business opportunities. Conclusion To conclude, the report includes all the vital information to establish a tour and travel company. With a changing market scenario, it is important to understand the strength and weakness. The report lacks certain level of information due to limitation of word-count. But I have tried to incorporate all the relevant information necessary to establish a tour and travel company.Some of data is hypothetical in nature however the facts are collected from an authentic websites. Different tour and travel books are referred to understand the marketing concept of the companies. This allow in managing the target in an appropriate way. Reading of books helped in understanding the crux of the topic.

feminism Essays (1922 words) - Womens Rights,

What are the goals of feminism? Feminist would like to see equal pay, equal education, equal opportunities as well as free abortion, contraception and childcare, improved maternity and health benefits. Feminism as a philosophy shares with all traditions of progressive thought since the ?enlightenment,? the principle of equal worth of all human beings. Unequal treatment because of someone?s sex is called sexism. There is sexism in some of the language we speak i.e. masterpiece, forefathers, statesmen and God the Father. Women, as blacks were (and still sometimes are) treated inferior to men simply because of who they were. What is Feminism? Feminism is an ideology, which has made an increasing impact on the modern world. The origins of feminism can be traced back far into the past. The divide between the public, the personal, and the phrase ?personal is the political. The divide has been changed from both sides, in that feminist have argued that the public world is devalued by its exclusion of women and the private world has suffered by exclusion of men from domestic duties and child ? bearing. There are many different feminism groups and many different theories to feminism. There is legal feminism, Marxist feminism, cultural feminism, liberal feminism, post-modern feminism amongst others. There is a theory of feminism called matriarchy; defined by the government as a mother of mothers or an order of society where descent is reckoned in the female line. The assumption underlying the matriarchal theory is not simply that power should be given to women but that in doing so would create a less violent and materialistic society, since the past matriarchal society is conceived as having been more spiritual, peaceful and democratic than our own. There is also socialist feminism, which tend to be developed from a Marxist perspective. In 1847, there was the first leaflet advocating for women to vote, after this leaflet many suffrage societies began to emerge throughout the country. Richard Pankhurst a Lawyer and MP from Manchester made a fresh attempt to win votes for women in 1868. In 1903 Emmeline Pankhurst founded, the Women?s Social Political Union, Emmeline and her daughter Christabel became the two most important figures in the Women?s movement. Emmeline married Richard Pankhurst; he was responsible for drafting an amendment to the Municipal Franchise Act of 1869 that had resulted in unmarried women householders to vote in local elections. Richard was a committed socialist and was a strong advocate for women?s suffrage World War 1 had a significant impact on women?s lives as the men went out to war there women gained a profile and rights in society that had previously been denied to them. Some historians argue that the war greatly increased opportunities for women. There have been lots of differences between men and women, including the pay gap, two thousand and seven marks thirty years after the equal pay Act was introduced, and unbelievably women working full time are still being paid over 17 per cent less than their male counterparts and part time women workers are even worse off with 45 per cent less pay. We need to look at what has happened since the days of the man been the sole breadwinner. Therefore, to show that women have come some way, at least since the seventeen hundreds, below is a brief time line of how far the goals of feminism have come: 1869 - Women ratepayers get the vote in local elections 1918 - There were two Acts that granted women over the age of thirty the right to vote, and gave women the right to be elected to the House of Commons (qualification of women act) then in 1928 the age for women to vote was lowered to the age of 21 1970 - The Equal Pay Act was bought in which implemented the right to equal treatment where men and women do broadly similar work 1975 - Saw the Sex Discrimination Act, which covered areas such as employment, training, education, provision of housing, and services. 1976 ? The Domestic Violence Act was passed enabling married or cohabitating women to obtain a court order aimed at preventing further violence and exclude her violent partner from the home. 1979 - The first women Prime Minister, Margaret Thatcher 1980 -Equality of

What Are the Score Choice Policies at Ivy Leagues

What Are the Score Choice Policies at Ivy Leagues SAT / ACT Prep Online Guides and Tips Many students assume colleges will see every score they've earned on the SAT and ACT when they apply. However, while some top-tier schools do require your full testing histories, many don't. Some even allow score choice for the SAT, which allows you to send only the scores you want them to see, or they allow you to pick your best ACT test date. If you're aiming for a top-tier school like an Ivy League, Stanford, or MIT, read this guide to learn how they evaluate standardized tests to help you best prepare. What's in This Guide We're dividing this list of prestigious schools into two categories: colleges that require you to send all scores, and colleges that do not. We are including quotations from their admissions websites about not just their policies on multiple scores, but how they evaluate multiple test scores in general. We will also link to each school's admissions website so you can read more in-depth about their policies. We will also highlight colleges that specifically allow for College Board's Score Choice (or the ACT's similar option). Plus, we will include application tips for the two categories to help you create a smart test-taking strategy. Colleges in Guide Brown University Columbia University Cornell University Dartmouth College Duke University Massachusetts Institute of Technology (MIT) Princeton University Stanford University University of California System University of Chicago University of Pennsylvania Vanderbilt University Yale University Colleges That Require You to Send All Scores As companies that make standardized tests have made it easier to pick and choose which scores you want to send to colleges, fewer schools have required you to send all your test scores. Currently, only one of the Ivy Leagues (Yale) does. In these cases, the colleges require you to send your full testing history (sometimes called "testing record"), either for the ACT or SAT. In the past, some colleges have even required your testing history from both tests. Even though colleges often say they will "focus" on the highest score, colleges that require all scores will take each score they receive into consideration. Yale University "Applicants who have taken the SAT or ACT exam multiple times should report all scores from whichever test they choose to report. Applicants who choose to report scores from both the SAT and ACT should report all scores received on both tests....When assessing SAT results, admissions officers will focus on the highest individual section scores from all test dates. For example, if an applicant took the SAT twice, the highest Evidence-Based Reading and Writing and Math scores will be considered individually. When assessing ACT results, admissions officers focus on the highest ACT Composite from all test dates while also considering individual ACT subscores." If you take both the SAT or ACT, you can choose which test to send. But whichever test you pick, you have to send all of your scores. They will also superscore the results of whichever exam you decide to submit; however, remember that they will see all your scores, even if "officially" they only use the highest score from each section. Want to learn more about the SAT but tired of reading blog articles? Then you'll love our free, SAT prep livestreams. Designed and led by PrepScholar SAT experts, these live video events are a great resource for students and parents looking to learn more about the SAT and SAT prep. Click on the button below to register for one of our livestreams today! Strategy for "All Scores" Schools While we never recommend taking the ACT or SAT until you are confident you will get your target score- either for the first time or on a retake- you need to be especially careful about retakes if any of the above schools are top choices for you. In particular, do not take the ACT or SAT once "for practice" before studying for a higher score on a retake. These colleges will see that lower "practice score" and take it into consideration. Instead, make full-length, strictly-timed practice tests an important part of your study regimen, so you have a more confident idea of what your score will turn out to be before you take the ACT/SAT for the first time. Also, be careful about retaking the SAT/ACT with the goal of improving one of the sections. For example, if you got a low Critical Reading score the first time around on the SAT, don't exclusively study for CR before your retake. If your other scores (Math and Writing) go down by a lot, that could make for a lower composite score the second time, which doesn't look great. You should also be careful of retaking the SAT or ACT more than three times, since again, they will see every score date and it won't look good if your scores don't improve markedly. Some final bits of advice: if you're taking the SAT, take the PSAT during your sophomore year so you can get real, scored SAT practice before you take the SAT. And if you're taking the ACT, keep in mind you have the option of deleting records from a particular test date. You can't send scores that no longer exist! Colleges That Don't Require All Scores Colleges that don't require all scores to be sent often have admission policies in place in which they only consider the highest scores, either from a single test date or by superscoring. This is why they don't require all scores- because they won't consider the lowest ones anyway. Many of these colleges also accept College Board's Score Choice feature, which allows you to pick and choose which scores to send. (Read more about Score Choice here.) ACT doesn't have Score Choice, but it does allow you to pick which test date to send. You can put your best scores forward at "score choice" schools. By the way, "superscoring" means combining the best section results from different test dates to create your highest possible composite score. Many of the schools on this list superscore for the SAT, however, for the ACT, it's more common to just look at the highest composite score. Brown University "We accept Score Choice. We will super score within both current and redesigned SAT, but will not super score using results from both versions of the test. For the ACT, we consider the highest scores submitted for each section; however, we do not calculate a super scored ACT Composite score." If you take the SAT more than once, Brown will automatically consider your highest section scores (provided all scores are from either the old or the redesigned SAT), but you may also use Score Choice to decide which scores to submit. For the ACT, they will focus on the highest score for each section, but won't calculate a "superscored" composite. You can choose your best ACT test date(s) to send with that in mind. Columbia University "Applicants may select the Score Choice option for the SAT or choose to submit specific ACT composite scores....When evaluating applicants, we consider only the highest testing results reported from individual sections of the SAT or the highest composite score on the ACT." Columbia's policy is very similar to Brown's. You can use Score Choice for the SAT or pick your best ACT composite to submit. Cornell University "Note that Cornell participates in the College Board Score Choice program. For the SAT, Cornell considers the highest section scores across test dates. For the ACT, Cornell considers the highest composite score across all ACT test dates. As a reminder, ACT does not create new records by combining scores from different test dates." Cornell doesn't require you to send all scores, and it'll combine section scores of different SAT exam dates, but only composite scores from different ACT test dates, not section scores. Dartmouth College "Dartmouth does permit the use of Score Choice....We consider the highest component scores from the SAT, even if these results are from different dates. For the ACT, the committee considers the highest composite score and does not combine sub-scores from multiple test dates. We don't recommend excessive testing." Like fellow Ivies Brown and Columbia, they will look at the highest SAT sections from different dates but only the highest ACT composite. Duke University "Students who have taken multiple tests may choose which scores to send to Duke. For students who elect to send multiple test scores Duke will use whichever score is highest." For Duke, you have total control over what scores to send! And if you do send multiple scores, they will use whichever score is best. This is actually a recent change to their policy- they used to require all scores. Harvard College "You are free to use the College Board's Score Choice option or the similar option offered by ACT when applying to Harvard." Harvard doesn't say they automatically focus on the highest scores if they get more than one SAT score or ACT score. However, they do say "we do not admit by the numbers" and "we take into account your educational background when reviewing scores." This is part of holistic application review, trying to take into account the whole applicant. Still, Harvard is one of the most competitive schools in the country, so we suggest putting your best scores forward either with Score Choice or by sending your best ACT test date. MIT "Students are free to use the College Board's Score Choice option and the ACT's option to submit the scores of your choice." MIT does say that they superscore test results, so Score Choice can be a bit redundant. They even superscores across the old and new SAT, which is unusual. They superscore the ACT as well, saying that they "consider the highest score achieved in each section" for both the SAT and ACT. This means if you have taken the ACT more than once, and your best section scores are spread out between test dates, it might be more advantageous to send all your ACT dates so MIT will superscore them. Princeton University "We allow applicants to use the score choice feature of the SAT and accept only the highest composite score of the ACT, but we encourage the submission of all test scores." Like the other Ivies in this section, Princeton is fine with College Board's Score Choice and its ACT equivalent. Stanford University "We recommend that you simply self-report your highest scores in the testing section of the application. You can also have official scores sent to Stanford, but this is not required for us to review your application. If you are offered admission and choose to enroll, official scores that match your self-reported scores will be required. In order for test scores to be considered official, they must be sent directly from the College Board or the ACT." Stanford allows for Score Choice, and it also superscores for both the SAT and the ACT. University of California System "In the College Board's Score Choice module, we encourage you to send all official scores to UC. We will use the highest scores from a single administration. There is no disadvantage to submitting all scores....For the ACT with Writing test, we will focus on the highest combined score from the same test administration...For the SAT with Essay, we will focus on the highest total score from a single test date." They stop short of explicitly requiring all scores, but they make it clear they'd prefer to see all your scores. This means if you're applying to any schools in the UC system (these include Berkeley, UCLA, and UC Davis), you're encouraged to send all your scores, since lower scores won't hurt your admission chances. University of Chicago "If you have chosen to submit SAT or ACT test scores, we recommend you send us all of your test scores. Only your best testing results- your highest sub-scores and the best result of the two testing options, if you've taken both the SAT and ACT- will be considered in the review of your application. Lower test scores submitted will not be used in the review of your application." UChicago doesn't forbid Score Choice, but they do recommend you send all of your scores, since they only look at the highest ones. University of Pennsylvania "Although we permit Score Choice, we do encourage students to submit their entire testing history on both ACT and SAT exams." Much like Dartmouth and Princeton, UPenn allows you to send whichever scores you like, but prefers you send them all. It's also worth noting that they superscore for both the SAT and ACT, so you will often benefit from sending multiple scores. Vanderbilt University "Only your highest [SAT] section scores will be considered as part of the final admissions decision...We will treat ACT scores in the way as what we're describing here with the SAT Reasoning (i.e., considering only the highest composite ACT score in our final admissions decisions). The only difference between the two is that we do not "super-score" the ACT, whereas we do with the SAT Reasoning." So for the SAT, even though Vanderbilt encourages you to send all scores, they don't require it. For the ACT, they're more flexible. Since they will only look at the highest composite score, you can just submit your highest ACT composite. Strategy for Score Choice Schools Unlike the "all scores" schools, you are free to send scores from one test date for the ACT or use score choice to combine scores from multiple dates for the SAT. This means there is less pressure to get a super high composite each time you take the SAT- so if you need to, you could go into a retake aiming for a better math score and not worry too much about Critical Reading and Writing. You also don't need to stress out about only testing two or three times because you won't have to send each test date (though still, if you're studying carefully, you shouldn't have to retake the SAT or ACT more than two or three times). Basically, for the SAT, your goal should be to create the single highest composite you can, and not worry as much about some of your lower scores. However, for the ACT, it's important to note that while some schools (MIT and UChicago) will superscore the ACT, most schools are just looking at the highest overall composite. So you don't have to worry about retaking the ACT, since you only have to send your highest composite to these schools. However, it does mean each time you take the ACT, you need to study all sections to maximize your final composite (the ACT's composite is averaged, so a lower section could drag down your composite). What's Next? So how high should your SAT/ACT scores be for the Ivy League, anyway? See our guide to which scores will get you in- and which ones are too low. We also have a guide to SAT Subject Test scores for the Ivy League. Don't consider these an afterthought! Need help preparing for your retakes? Check out the best SAT and ACT prep websites you should be using. Disappointed with your scores? Want to improve your SAT score by 160 points? We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Business Plan Essay Example | Topics and Well Written Essays - 1750 words

Business Plan - Essay Example An attempt has been made to delineate the sales and market strategy for the restaurant. Finally the paper projects the cash inflows and outflows of Kids Bistro under different market conditions. Market Analysis Restaurants can broadly be classified into full service restaurants and quick service restaurants (QSRs). A full service restaurant offers a wide array of food and beverages options and table service. QSRs on the other hand have limited or no table service. The objective of these restaurants is to serve food to the customer as fast as possible. The concept of segmenting, targeting and positioning suggests that one particular organization cannot satisfy the needs of all the customers. Therefore different organizations strive to satisfy the unmet needs of a particular consumer segment in the best possible manner (Carpenter, 2005). The same concept holds true for the restaurant industry in the United States. Different restaurants strive to woo a certain section of the society. Th e prominent full service restaurants include Darden Restaurants, Dine Equity, and Brinker International Inc. Such restaurants generally appeal to the adults and families who intend to spend quality time together. Business meetings and small corporate events can also be held at such restaurants. Some of the QSRs which have an international presence and are also operating in the United States include behemoths like McDonald’s, KFC, Burger King, Taco Bell and Subway (Business Wire, 2006). While KFC boasts of its unique taste, McDonald’s positions itself as a family friendly, kids-oriented restaurant. Outlets like Baskin-Robbins, Domino’s Pizza and Dunkin Donuts are also frequented by kids. In addition to these outlets, there are numerous local and regional players that cater specifically to the kids or have a particular attraction for kids. Barrio offers a kids meal for $7. During some promos, the restaurant offers one free kids' meal with each adult meal that is p riced $15.   Theme restaurants attempt to target a certain segment and indulge in niche marketing. Alice's Tea Cup, American Girl Cafe, Barking Dog Luncheonette, Big Daddy's Diner, Planet Hollywood, the Burger Garage and the Rainforest Cafe are some of the players in this market. Company Description The Kids Bistro will be a theme restaurant that targets children aged between 4 and 11 years. The decor and the ambience of the restaurant will appeal to the kids. Cartoon characters will be painted on the walls and light music will be played at the Kids Bistro outlets. The restaurant will use colourful plastic furniture. Additionally, gunny bags, booster seats and high chairs would be kept at the restaurant to seat other family members who accompany the kids. Kids Bistro will be operational six days a week including Sunday. The restaurant will remain closed on Monday. The theme for Tuesday and Wednesday would be ‘fancy dress’. While children would be encouraged to visit t he restaurant in fancy dresses on these days, the staff would also be required to wear non-traditional dresses. Kids will be surprised to see ‘Superman’ taking orders behind the counter or ‘batman’ mopping the floor. The theme for Thursday and Friday would be ‘jungle’. On these days, the Kids Bistro will place numerous plastic trees and vegetations alongside the regular furniture of the restaurant. Kids will get to see snakes, birds and other insects perched

Dental School Applicataion Essay Example | Topics and Well Written Essays - 500 words

Dental School Applicataion - Essay Example ks at the clinic have been to develop x-ray films and set up trays for treatments, but, I also had the opportunity to observe doctors performing root canal treatments and various Endodontic procedures. Dental procedures and the use of instruments have not been the only aspects of dentistry that I learned there. The doctors I have been working with are graduate dental students. I was able to observe how much time and efforts they have invested to succeed there. The doctors always shared with me that their hard work has always paid off at the end when patients thank them and tell them how dental treatments make their lives easier. To explore different fields in dentistry, I have also volunteered at the Dental Fear Research Clinic at the University of Washington, School of Dentistry for five months, from three to five hours a week. This clinic specializes in patients that have some type of dental fears. I was very impressed to observe Dr. Tar-Chee Aw at work with his team of dental assistants and psychologists, seeking the best methods to relieve the patient’s anxieties and discomforts. My experiences at the dental clinics shaped my desire to help people with oral health needs. These lessons have been invaluable to me to succeed in a dental school. I am also planning to volunteer in a community (public) clinic and a private clinic in the near future. I have also had the opportunity to learn many laboratory techniques from my prior experiences in different laboratories. I have worked in a Biochemistry laboratory since my freshman year. The focus of our research is to study the metabolic mechanisms of Saccharomyces cerevisiae (yeast species), especially the interaction between BMH and ADR1 proteins, which are known to be involved in transcription regulation of the carbohydrate utilization in yeast. The focus is to identify the specific binding site of BMH to ADR1 and how this affects the glucose ´s repressible pathway in the metabolism. This research is not only

Business Management Techniques for Engineers Essay

Business Management Techniques for Engineers - Essay Example This essay discusses that the Chief Technology Officer is the ultimate person to whom the progress of the whole project will be reported. It would be the responsibility of the CTO to conduct the whole project and report the final outcomes of the project to the Board of Directors of the company. CTO of the company will assign five sub-committees, in order to bring in the different ideas from various personnel involved at the planning stage. This stage of the project is named as activity A. All of five committees would be assigned to prepare a feasibility report as per their own understanding and knowledge of the project. These four stages would be entitled as activity B, C, D, E and F. After the submission of detailed five feasibility reports, CTO would evaluate every report and discuss it with the CEO of the company. CTO in collaboration with CEO will then approve particular sub committees’ feasibility report and will show his consent in commencing the project. These activitie s are referred as activities G and H. CTO along with his/her team will then decide whether the internal human resource of the company will be necessary enough to complete the project or external hiring should be conducted if the project completion requires special types of skilled workers. Internal human resource utilization activity is referred as activity I and activity pertaining to external hiring of highly specialized workers is referred as activity J.... g other heavy manufacturing projects, therefore, as such there seems no requirement of hiring specialized outside workforce as the company already has various project specialists and technicians who can perform their tasks during this project as well. The decision in favor of capitalizing the internal human resource of the company is referred as activity K. Financial Resources After this decision, the financial resources of the company will be sought in order to make funding arrangements of this project. The finance department of the company will analyze as how to finance this project whether by raising equity or debt or utilizing company’s own internally generated funds. After the establishment of funding resources, the resources will be allocated to different areas of this project. The primary allocation of financial resources involves the payment of salaries and wages to the project workers, procurement of the necessary equipment and tools, purchasing of specialized softwar e packages relating to that particular technology etc. This financial resource activity is referred to as activity L. Procurement Procurement of necessary equipment and tools to be used in the project would be made in the next stage of the project after allotment of allocated funds. These funds will be utilized till the end of the project if any further tools are required at the later stage of the project. Purchase of highly sophisticated project is also one of the areas in which funds would be used. The company would purchase a customized software package with different suits. Appropriate training of that software would also be provided to the specific personnel with those dedicated funds. This procurement activity is referred to as activity M of the project. Technology Implementation After the

Fashion retail industry | Strategic Management

Fashion retail industry | Strategic Management Strategic Management of fashion retail industry Introduction The fashion retail industry is a very sophisticated, constantly growing sector. It is the second largest industry in the UK. However Studies show that 80% of clothing retailers fail within the first five years (Power home biz). Consumer taste and preferences relentlessly changes thus organisations have to constantly evaluate the market to ensure the strategies fit with those of environment. According to Michael Porter, 1980s in order to compete in the market, organisation has to be either a cost leader or a differentiator. He went on further in his value chain analysis model to state that organisations who gain competitive advantage exploit their core competences to create value for both the organisation and the customers. However, the fashion retail industry encompasses many opportunities for growth as well as many threats that can negatively affect an organisation. In their quest to gain competitive advantage and grow many organisation adopted different strategies; they are organic growth by reducing the cost in all value chain activities while others has grown through merger, acquisitions and or strategic alliances. In order to gain an insight into why some organisations remain competitive this project will 1. Undertake a detailed analysis of two companies within the airline industry by evaluating their past corporate strategy using supporting evidence from quantitative and qualitative data. 2. Identify the ways in which these organisation are gearing up to cope with the current global crisis Methodology An analysis Asos and New look was done using Secondary data. These companies have adopted unique strategies which enabled them to remain competitive in the airline industry. However, the secondary sources used were journal articles text books, websites, annual reports, press releases, newspaper clippings and other studies. Secondary analysis was chosen because of time constraints and the kind of information requested, it was impossible to collect it using other research methods. Secondary data analysis, saved time and money and also information were readily available. Conversely, some data was of questionable accuracy and reliability and furthermore the data was old and did not reflect the changing market conditions. Background to models Every organisation must have strategies. According to an ancient Greek writer Xenophon (Cummings 1993: 134) â€Å"strategy is knowing what business you propose to carry out.†(MacMillan and Tampoe, 2000). There are many academic contributions to strategy, Writers such as Drucker (1995), chandler (1962), Ansoff (1987) and Andrew (1971) has all provided the framework for the classical school approach. McKinsey 7S framework. Developed in the early 1980s by Tom Peters and Robert Waterman the basic premise of the model is that there are seven internal aspects of an organization that need to be aligned if it is to be successful. This model is on the basis that Out-of-date approach because it insufficient account is taken of personality factors Also, it Creates organisational structures where people can exercise only limited control over their work environment. However there are many other frameworks to understanding strategic position such as PEST analysis, Michael Porter five forces or even the BCG Matrix. According to Mintzberg, Ahlstrand and Lampel (1998) there are 10 school that can be used to understand strategic thought, the first three are design, planning and positioning which is classified as prescriptive on the other hand entrepreneurial, cognitive, learning, power cultural environmental and configuration the classified as the descriptive John and Scholes, (2008). Overview of New Look and Asos New Look and Asos are both Public limited companies located in the UK. These organisations operate in the fashion retail industry. However, they have equally enjoyed success but have adopted diverse strategies in order to gain competitive advantage. On one side of the continuum is New Look which was established in 1969 in Taunton. The company has combined both block and mortar and online services in order to gain competitive edge through the use of low cost strategies. On the other end of the Continuum is Asos which is an online retail store which was established in 2000. It has over 35, 000 branded and own label products available and over 1500 new lines added each week. The company Internal analysis of Asos and New Look using Mc Kinseys 7s model Qualitative analysis Structure: The structure of an organisation is important for innovation, expansion and transformation. New Look headed by its Chief Executive Officer Carl Mc Phail since 2008 has continued to prosper by grasping every opportunity and addressing challenges. The structure of New look is one where teamwork is encouraged, time and resources are spent developing employees also there is high investment in processes which creates value for stakeholders. As part of their global objectives, a review was undertaken of the way the company is structures and an assessment of the difficulties faced was done. As a result organisational functions such as merchandising, design and marketing was moved to London which resulted in increased access to the existing talent pool that London offers and unlocks This will provide marketing synergies with Others functions such as Finance, IT and HR support functions remained at the head office in Weymouth, this strategy is a shift from centralised decision maki ng process to more decentralised process that enables flexibility. A bi-annual review of risks is conducted at the Group level linked to the budgeting process, to which all departments contribute. On the other hand Asos is managed by a Board of directors who are responsible for taking all major strategic decisions and also addressing any significant operational matters, they monitors monthly progress in order for effective and efficient operations within the workplace. The structure of Asos is one where there is a lot of bureaucracy (Max Weber) in the decision making process, hence Asos has adopted the Classical school approach. System: New look has combined offline and online operations in order to gain competitive advantage. It has core competences to develop an ecommerce operation which has allowed the company to reach a large audience with no extra cost for marketing, advertising or operating long channels of distribution. Additionally the retail outlet provides for customer who needs to make immediate purchase, as a result of its efficient stock rotation, with stores receiving fresh stock weekly, this has encouraged shoppers to return regularly. The combination of both online and offline business has enabled new look to make efficient use of human resources, proper stock management and reduce cost significantly. This has provided marketing synergies with the international store roll-out to strengthen our brand and offer to customers. On the other hand Asos has only adopted the online approach to business as a result in the organisation has the ability to constantly increase its product offerings with no additional cost for advertising and marketing. Over the past year, we have invested in systems to support our back office operations of buying, merchandising and fulfilment, recently installing a new warehouse management system at our Hemel Hempstead warehouse. This system will support our increasing range size, international expansion, as well as our demands for advanced delivery and returns options. In March 2009, new navigation features such quick and easy browsing of the extended product ranges, 360 degree view of all shoes and accessories and catwalk for men wear and for ASOS Outlet. A unique distribution platform for its brand partners. Style: New look has a transformational leader who believes in change through communication. Hence In September 2008, a major company communications day was held in London to embrace the growing international status and clearly communicate the strategy and goals, approximately 800 employees from the UK, Ireland, France, Belgium and Middle East franchise partners attended. Also employees are constantly survey to find out how they feel about working for the organisation and also a web forum called ‘my Look staff was created to allow employees to communicate directly with each other and also tell us their opinion. On the other hand Asos has a transactional leader who works with the current organisational structure, where by the board that in order for the organisation to be successful constantly monitor the overall. Staff: New look has a lot of experienced staff, which are considered stars and a few learner and a hardly any deadwood as result the organisation has introduced a fair recruitment methodology and an induction programme to the company, which highlights areas and the job that will give people the best possible start to their career with New Look. Also the company has launched some initiatives during the year to ensure that develop the learners and retain the star employees these programmes includes leadership training programmes, further management workshops and development of our Staff Council consultations. On the other hand Asos as an online retailer deals with limited staff in comparison to new look. Similarly they have training programmes that encourages employees to develop. Skills: New Look through it skills and experience is now producing 71% of its products, an increase from 62% in 2008 which enabled the organisation to continue make further market share gains. With its powerful brand, seasoned management team and dedicated employees, new looks is able to gain competitive advantage. On the hand Asos is heavily reliant on their IT infrastructure. Significant impact on the business could result from a failure in these systems. Regular testing and updates are undertaken by the Group to ensure the continued integrity and efficiency of its systems. Shared Values: New Look has a strong culture that encourages employees to be more involved in the decision making process, this enables them to develop their leadership skills. According to Herzberg, it creates motivation that leads to higher productivity and efficiency. On the other hand Asos retain control through centralised decision making by top level management, this type of management speeds up the decision making process but it could act as a de-motivator. Strategy: New Look has adopted a value-priced strategy which is dress smart for cheap featuring low-priced fashions often imitating the ready to wear designer labels. These items are as much as 10 to 15 percent lower than competitors. Also as part of it expansion strategy, it is constantly relocations from smaller stores in existing markets to successful larger format stores. On the other hand Asos acts an online department store where they provide high fashion brands and inspired by catwalk ready to wear. This strategy has enabled the company to company to have a variety of product range which grew by 157% resulting in 21 21,300 option on site at the end of march 2009 up from 8,300 at the end of march 2008. Quantitative Analysis of New look and Asos Market Share According to the annual report of 2008-2009 New look has a market share of 2.99% whereas Asos has a market share of 5.13% this was as a result more user friendly application by Asos such as the cat walk feature and 360 degree view which makes the website more user friendly. Operating Profit New looks operation profit decreases significantly from  £138.6 million to  £138.2 million a decrease of  £.4 million this was as a result of increased administrative cost. On the other hand Asos operating profit increased by 100% to  £13. 9 million but the operating margins weaken slightly from 8.6% in 2007-2008 to 8.4 % in 2008-2009. The 270 basis point gross profit margin decline was offset by an improvement in operating cost ration. Similarly, New Looks experienced net loss which increased from  £ .1m to  £.4m a difference in loss by  £.3 million. Alternatively Asos achieved a net profit increased of 98% from 5.1 million in 2008 to  £10 milion in 2009. New Look revenues has increased from 1169.10 million in 2008 to 1332.6 million in 2009 an increase of 2.1milion it was due to an increase in concession whereas Asos revenues increased from  £81 million in 2008 to  £163.4 million in 2009 a difference of  £ 82.4 million According to the annual account of 2008-2009 New look net cash flow has increased from  £211.6 million in 2008 to 220.7 a difference of  £9.1 million in 2009 this was as a result of working capital management, which enabled the company to increase its net cash flow from operating activities. Whereas Asos net cash flow has increased from  £8.1m in 2008 to  £16.54 in 2009. Asos net cash flow was up by 105% in comparison to 2008, this was as result of enhanced product choices coupled with compelling promotions. Earnings per Share Asos, earnings per share increased from 6.9% in 2008 to 13.6 in 2009 and increase by 6.7 on the other hand there was no earning per share for new look. Trade Receivables and Payables New looks trade payables have increase from to  £207.5m in 2008 to  £260.8m in 2009 difference of  £53.3million % and similarly its receivables increase from  £6.7m to  £7.8 million a difference of  £1.1million conversely Asos trade payables remained constant at 381 million while trade receivables increase from  £0.47miliion to  £0.50 million a difference of .3million. An assessment of the current Corporate and business strategies of New look and Asos. Business organisation operates in a very dynamic environment which requires organisation to develop strategies to ensure future success. In order to prevent strategic drift an organisations objectives must be â€Å"alignment† with the long term goals furthermore the business strategies and organisation strategies must â€Å"fit† with the environment. As a result value would be created for stakeholders. Objective of New Look â€Å"The goal is to be The Favourite International Fashion Value Group, with a significant presence outside the UK.† Objective of Asos â€Å"The goal is to be the leading fashion Website in the UK and attract a growing number of overseas markets.† Joint Ventures New Look has a product supply joint venture in Turkey and an office in Singapore to co-ordinate the shipment of stock sourced from the Far East this. Similarly Asos joint venture with Crooked Tongue allows them to participate in sales from additional customer segment these joint ventures enables to reduce cost by creating efficiency and increase profitability hence market growth. IT strategies Secondly, the investment in IT strategy enables better management of information systems; this in turn reduces cost and increase efficiency. This investment support back office operation such as buying, merchandising and execution. With the unique distribution platform, supersaver option, premium same day delivery including Saturdays and 85 % of trackable orders, all create value for the organisation and customers. Additionally the installation of the new warehouse management at Hemel Hempstead supported the increased in international expansion, returns option, size range, and the demand for an advance delivery. Motivational Strategies In addition, New Look motivate, retain and develop high calibre staff by rewarding them with competitive salary and benefit packages which are linked both to individual and business performance as well as the external employment market. The Group operates an Employee Share Ownership Trust that has been established for the issue of shares to certain Group employees, engaging managers in the ownership and financial success of the organisation. Incentives also include a 50% product discount in our stores. Asos combines a list of Motivational strategies such as bonuses, performance share option scheme, and share and management incentive plan with these type of encouragement employees are motivated to go the extra mil Expansion Strategies New look and Asos has both expanded into international market, But Asos has used a low cost mode of entry by extending its shipment to 58 different countries through low cost distribution, While New look used the franchising mode of entry, these reduce risk. Low cost and marketing Strategies New look and Asos used similar product and marketing strategies by offering cat walk features and similar brands from designer for lower cost. Similarly they have both used designers to market their own labels, but Asos differ from New look slightly because they offer a vast range of high branded product through it strategies alliances. Also both New Look has magazines that provide customer information about the latest trends and fashion; these marketing strategies help the organisation to penetrate the marketing using low cost strategies a term supported by (Ignor Ansoff). CRM Strategies Finally both New Look and Asos focus on Customer Relationship Management, through its social networking such as Twitter, Bebo and Facebook, this enables the organisation to get customer feedback about the product or service. However, Asos has 24 hours customers online care, which give the organisation the competitive edge. SQUARE FEET OF Plans to cope with the current global crisis The global economic crisis has forced organisation such as New look and Asos to think outside the box in order to survive. A result these organisation has developed strategies cope in the current economic crisis. Customers are seen as prosperity for an organisation as a result New Look and Asos has planned to continuously focus on customer satisfaction through improved customer service, quality for cheaper prices. Secondly New Look and Asos in line with their objective have plans to increase expansion into overseas market. However Asos wishes to maximise efficiency by investing heavily in Management information Systems and also in logistics to meet their international expansion strategies. While New Look plans to open new stores in new markets and develop the small stores in the existing market Also, the Group has now embarked on a significant development Programme to ensure all trading platforms and systems are fit for future international growth. This future operating model will take nearly three years to complete with total investment of  £30m and deliver significant benefits in trading strategy Additionally both companies wish to expand their product ranges and further develop their website to create a better customer experience. However New Look capitalising further on fantastic fashion press and online advertising. We will continue to build our global press coverage and develop high profile associations. O the other hand Conclusion In conclusion technology has brought many dimensions to the shopping, product are just a click away, consequently retailers have to be innovative, and constantly monitor the market to identify the trends, fashion and changing consumer taste so that their products could meet the need and wants of the target market. From the analysis above New Look and Asos are two organisations that operate in the retail industry. New look has been successful for the last 40 years because their flexibility, and ability to innovate, they have combined both off line and online operations, through reduced cost, quality and exploitation and efficient use of resources this has increased profitability. Whereas, Asos is an online retail organisation through the efficient use Management information systems, exploitation its unique core competences and efficient use of human resources has gained profitability, this organisation has adopted more a classical school approach to management. According to the Blue Ocean theory organisation has to develop a unique strategy, which is evident in these organisation analysis. Recommendations Even though these companies have experience high growth there are still areas that needs addressing: Asos Ø Asos needs to offer incentives not only to senior management as stated but to all members of staff in order to increase motivation which could in turn increase efficiency. Additionally should adopt a more participative approach in the decision making process. Ø Asos needs to carry out research and development activities which help the organisation to identify a niche which could create an economic advanatge. Also, the Organisation needs to be involved in more corporate social responsibilities activities. Ø Asos can adopt the Boston Matrix Analysis to help assess the value of different product categories. It must manage the dogs by removing or cuttings cost and convert question marks and stars into cash cows through promotion, this will increase the overall profitability of the business. New Look Ø New Look needs to increase shareholders value, this could be done using Michael Porter Value chain Analysis, this would help the organisation to invest resources on areas that gives the most value and subcontract those that add value which will increase effectiveness Ø Also New Look need reduce its overhead and administrative cost which is affecting the profitability. In this case the company should focus more on line shopping which reduces operating cost. Ø Also New Look focuses on other entry modes that would create profitability with risk such as exporting, distribution until they have studied the market. However in order for New look and Asos develop strategies that please all the stakeholders it should adopt the Balance Score Card model by Norton and Kaplan, this combine both qualitative and quantitative measures, acknowledges the expectations of stakeholders and relate an assessment of performance to choice of strategy Johnson and Scholes (2008). References and bibliography Dyer David, Dorton Ian, Grainger David Stimpson Peter (2000), Business Studies for AS, University Press, Cambridge. Floyd, David (1999), Business Studies, Letts Questions and Answers, Letts Education limited. Hammond, Susan (1994). Business Studies: Longman Group Limited. Johnson, Gerry, Scholes, Kevan Whittington, Richard (2008) Exploring Corporate Strategy: Text and Cases 8th Edition: Pearson Education Limited Eddie McLaney (2009) Business Finance Theory and Practice 8th Edition London: Prentice Hall Parsons, Richard (2000) Business Studies, The Revision Guide: Coordination Group Publications Limited. http://www.connexionsbedfordshire.org.uk/employers/pdf/Retail.pdf http://www.powerhomebiz.com/vol89/success.htm viewed on the 25th February, 2010 http://www.morningstar.co.uk/uk/news/article.aspx?lang=enGBarticleid=72703categoryid=13 viewed on 25th February, 2010 http://www.fundinguniverse.com/company-histories/New-Look-Group-plc-Company-History.html viewed 25th February, 2010 http://www.newlookgroup.com/media/pdf/Trading_Statement_January_2009.pdf viewed on the 25th February, 2010 http://www.asosplc.com/Doc/pdf/AnnualInterimReports/AnnualReport2009.pdf viewed on the 25th February, 2010 http://www.mindtools.com/pages/article/newSTR_91.htm viewed on the 25th February, 2010 http://search.hp.my.aol.co.uk/aol/search?invocationType=topsearchbox.searchquery=criicisms+of+7s+modelrp= viewed on the 26th February, 2010.

Analysis of Langston Hughes On the Road :: On The Road essays

Analysis of Langston Hughes' On the Road In life, we are often confronted with boundaries created by society and ourselves. In our limited understanding of what those boundaries represent, we find ourselves confined by our ego. Racism and prejudices have plagued society for many years, and many of us have been judged and condemned for expressing our true selves. How long must it take for us all to be accepted as beautiful beings, all perfectly capable of greatness and joy? Langston Hughes', "On the Road," uses beautiful symbolism and imagery. He offers a gift to his readers: Open your heart and life will provide unlimited abundance. During this literary analysis, we will take a look at how Hughes uses nature to demonstrate his main character's unwillingness to participate in life. Another point we'll examine is the use of anger and survival and how it can be used as a powerful force in breaking down racial barriers. Next, we'II look at Jesus Christ as a metaphor for how we experience life and how traditional church values contradict each other when it comes to the acceptance of human beings. Finally, we'll briefly take an historic look at how the Depression gave blacks an even playing field with whites. To begin with, Hughes uses nature to demonstrate a distinct relationship amongst blacks and whites. His use of snow and night convey a point simple enough, but through the use of these metaphors, he enables the story to be less invasive and more appealing to everyone that experiences "On the Road". Hughes' main character, Sargeant, is left doubting the goodness of life. "Sargeant didn't see the snow, not even under the bright lights of the main street, falling white and flaky against the night. He was too hungry, too sleepy, too tired" (Hughes 1). For almost two hundred years white people have suppressed the black population. Hughes' use of snow and night give us perfect example. Sargeant was tired of fighting, tired of surviving, tired of hoping, and most of all tired of the white people who've suppressed and tormented his life. On the other hand, Hughes reminds us that if combined, the beauty of both night and snow create a perfect harmony.

Exploitation of Teenagers Essay

Our Indian society is far better than the rest of the universe from the point of view of culture as well as conventions and ways of living but on the other side, if we glance into our society, it has many social and political and economical evils such as bride burning, dowry system and dowry death, corruption in educational system, problem of illiteracy in India, domestic violence, communalism, injustice, crime against children, unemployment in India, suppression of human rights, poverty. Some of the problems have been cast off from its core by the social propaganda and social awareness and education and there are still such unanswerable problems which must be removed from the society only through the individual consciousness. Literature is an echo or reflection of the society and that is why authors have a direct association with the society and its values. They have always been successful in the vivid portrayal of the colourful and well cultured society. At the same time they never hesitate to show a dirty and filthy image of the same society. One of the major themes in all genres of literature is social issues or problems. If we observe the present Indian society, the major problem that has taken place and has been most prevalent in the Indian society as well in the whole globe is the problems of teenagers. Childhood is one of the greatest and valuable periods in human life. It is that phase of life where a child is free from all the tensions, fun-loving, to play and learns new things, and is the most innocent of all the family members. This age of a child or teenager is of enjoying the naughtiness and also the time of learning and making career. If the teenagers work taking the whole family’s responsibility instead of learning what will be the future of the nation? The issues relating to the exploitation of teenagers should be high on any Government’s agenda. Children should be on the first call on agenda of human resource development not only because young children or teenagers are the most helpless but because this age is the institution of lifelong learning and human development is totally dependent on these crucial early years. The constitution of any teenager’s social, emotional, mental background is depended on the primary stage of childhood. Children or teenagers are considered as the future of any nation and as the power and muscle of the nation lies in a healthy, protected, educated and well developed child population. Child abuse is covered in secrecy and there is a great conspiracy of silence among all the administrative power around the entire subject. Existing socio- economic conditions also render some children vulnerable and more at risk to abuse, exploitation and neglect. All the major or minor problems have their root causes from which it stems out. The Concept of Exploitation The awareness of this new phenomenon first emerged several years ago in Latin America, and more particularly in Asia. But the complete understanding of the term exploitation came into existence after many decades of the people’s slumber in the form of Karl Marx, the first revolutionary against capitalism and industrialism which are the basic factors of exploitation. He was a revolutionary by nature. He strongly believes: The worker becomes all the poorer the more wealth he produces, the more his production increases in power and range. The worker becomes an ever cheaper commodity the more commodities he creates. With the increasing value of the world of things proceeds in direct proportion to the devaluation of the world of men (Kreis 1). Thus Marx was against industrialism and capitalism that victimize the people through the medium of various instruments yielding exploitations. Marx argued that the change in socio-economic conditions occurred through organized revolutionary action. He argued that capitalism would end through the organized actions of an international working class, he did not believe in communism to be established; he used abide the people to accept reality-an ideal to which we will have to adjust itself. He believes that there are only two communities 1.Abuser and 2. Abused people. Then Came Lenin Vladimir, a Russian Marxist revolutionary and then Stalin came with his own revolutionary thoughts. In India, Dr. Baba Saheb Ambedkar, came into the form of semi-God figure, worshipped by the down-trodden people and untouchables of India. He enriched the lives of exploiting caste by awareness, revolution and by granted them the basic human rights. Gandhiji also completely advocated him his actions to eliminate the wrongs done towards low-caste and exploited people. Exploitation has a strong relationship with the society as in the society there are many people who are being exploited or manipulated for the benefits of others. The term exploitation of teenagers basically has two meanings. One is to make use of someone for specific purpose whose age is more than twelve and less than twenty, and the second one is to manipulate someone or something in an unjust or cruel manner. In the simplest of words, the term exploitation refers to using another person’s labour without offering adequate rewards including all kinds of abuses as physical, verbal, emotional, sexual, psychological and mental. Exploitation of Teenagers as Reflected in Mulk Raj Anand’s Untouchable and Coolie Dr. Mulk Raj Anand’s two Novels Untouchable and Coolie are the real representation of the condition of our society i.e. the phenomenon of exploitation of teenagers. Mulk Raj Anand was a man of realism and the characters of his Novels are more real and universal rather than subjective i.e. individual. Most of his writings are directly or indirectly investigating deeply the social process. To Anand literature is an expression of society and the large majority of questions raised by him are social questions: question of tradition and convention, norms and genres, symbols and myth. Untouchable and Coolie are not only literary pieces became well known which talk about the behavioral pattern of untouchablity and the people deprived of socially, culturally, religiously and but because of several exploitations of people including innocent children of that period. Undoubtedly Untouchable is Anand’s modern work which is the image of his society’s trodden and exploited class. This book is considered to be an autobiographical note which came out as a form of his experiences. When Anand was a child, his father was employed as a Subedar in the Indian Army. During those days Anand mixed with the children of leather-workers, washer men and sweepers and came across their real daily life and its realities. This association and attachment continued till the days of his youth. Hence this Novel is the authentic document of his life’s incidents. Untouchable is the story of the depravation of outcaste people and at the same time of the exploitation of teenagers. It basically deals with the different teenagers’ problems like Bakha, sister Sohini, his brother Rakha and some other his outcastes friends like Chota and Ramcharan we come across during their a day’s activities. Coolie is also a masterpiece depicting the reality of life. The title is very apt, suitable and reasonable as the story of the Novel revolves round a boy named Munoo, a son of a porter who comes from his village to come out his poverty and works at various places. The peak of darkness of exploitation is expertly described by the author. The Novel also shows the highest level of inhumanity when poor Munoo works at socially, economically, and politically higher classes of Indian society. The Novel shows his adventures and journey of exploitation from servant, factory worker, rickshaw driver to a child labourer. There is a large difference between social evil and social problem. A definition of a social problem may be suggestive of state of affairs which are not favorable in society and people searching for the practical cure. On the contrary social evil indicates more complex, threatening and indescribable, may an implication of more realism, a degree of skepticism and gloom whether any remedy can be found. In everyday speech, both the terms are often used rhetorically and in substitution. There are many subjective and objective elements of social problems. Social problem includes many social forms and all share two important elements: an objective social condition and a subjective social condition. The objective element of a social problem refers to the existence of a social condition. Generally we learn about social condition through our own life experience, through the media and education. The subjective element of a social problem refers to a personal belief and view that a particular social situation is harmful to the society or to a segment of society, it should and can be changed. We can take an example for illustration. We know that poverty, racism, violence, pollution, crime. They are not considered to be social problems they diminish the quality of human life. Combination of these subjective and objective elements led us to certain efforts. Every individual needs to take steps in order to make the nation a better place to live in. Mulk Raj Anand is considered to be God or Messiah in backward castes and exploited class just because of his brilliant works which describe down-trodden and poor India’s social, political, and cultural conditions. The Novels Untouchable and Coolie, which communicate the abuses of an exploited class- an untouchable boy in Untouchable and a waif, Munoo in Coolie. Untouchable and Coolie are the only Novels in which Anand has presented the realistic picture especially problems and exploitations of teenagers of the early decades of 20th century in India to reveal the social background with the unique observation of social reformer. Anand has not presented the teenage character in particularly but in a general way. The writer has not only painted his works with the idea of keeping his literary pieces mirror up to the Indian society but also made it mandatory to think about the masses, about the sufferers and abused people and provided ideal solutions. Untouchable and Coolie are legendary stories of two teenagers Bakha and Munoo, appear among the people of the modern society to tell their problems, abuses and exploitations they endured. Bakha and Munoo are the symbolic representatives of the whole teenage class of the present day who give a voice to the predicament of the mute humanity in odd circumstances. Anand has not presented the adolescent characters in particularly but in a general way. Like G.B.Shaw, Mulk Raj Anand is considered to be a great thinker and reformer of the society. He succeeded in doing so by disturbing his readers putting the puzzle-like problems before the society like Shaw and never put a solution of a particular problem. No writer before Charles had handled the English people, similarly no Indo-English writer before Annad has devoted a strong sympathy to the poor, exploited class and neglected part of the society. The underdog protagonists Bakha and Munoo in both the Novels seem to sail in the same boat as far as personal and subjective suffering and exploitation is concerned. There is a parallel central theme in Untouchable and Coolie – social exploitation, exploitation of the poor and the under-privileged class by the forces of capitalism, industrialism and colonialism. In Anand’s Coolie, Munoo is denied his fundamental rights to life and happiness and is exploited and made to suffer, till he dies of consumption. The Novelist makes it quite clear that Munoo is not the only victim of such exploitation. He represents millions of those for whom such exploitation is the lot of everyday life. Both these Novels have been written with a purpose. These Novels are powerful condemnation of modern capitalistic Indian society and feudal system with the shameless and tragic exploitation of the underdog and poor which is also ready to sacrifice the poor teenagers and children who face the difficulties without protest. Both the protagonists desire to live but the society does not allow them to live. They die of exploitation, poverty and hunger. Thus, only a single problem that has attracted the attention of most of the writers, philosophers and administrators is the only exploitation of teenagers which can be possible to eradicate of this planet only through application of more possible improvements that can be beneficial for the teenagers. One of the helpful components is education which can help in relieving this major evil in the society. In the first Novel Untouchable we can rightly observe that Bakha became a victim of the society who has high aspirations of life which have been suppressed not only the customs and traditions but also by the dirty politics and Government. Bakha is seen, saved by the man emerged out in the end of the Novel like a real God in the form of Gandhi who has started the remedial works of the society not by the mere talks and philosophies but by the real implementation of the ideas he has. However in the real life who will be a benefactor person of these downtrodden and exploited people. This is a total responsibility of the Government and administrative people who are observing and enjoying the joyful moments just like an audience of a circus that need a complete meditation on this particular subject to take reforming steps in relation to this harsh reality. In the second Novel Coolie we can notice the same anguish scenario but with a different view. Munoo, hero of the Novel reveals real social conditions but not through a single day of his life but through the full-fledge life that might be a great trick of the writer not only to develop the discourse of the character of poor Munoo, but the silence and mum that is still prevalent and ever last among the heartless and unkind society as well as the administrative people even after the death of an innocent boy Munoo. This is not a single teenage boy who lives a hell-like life, is sacrificed on the altar of social treatment and Government’s indifference towards this burning social dilemma but there are many teenagers sacrifice themselves in the same manner which can create a shocking result which is merely unimaginative for the whole globe. Poverty Poverty is considered to be the first and foremost root cause of being exploitation of the teenagers. Poverty is one of the major issues, attracting the attention of sociologists and economists. It is such a situation in which a person fails to maintain a living standard adequate for a comfortable lifestyle. Poverty plays a significant role in the formation of public policy and has a centre of attraction to the National Policy Agenda forever five decades. Though India boasts of a high economic growth; it is shameful that there is still large scale of poverty in India. Poverty in India can be defined as a situation when a certain section of people are unable to fulfill their basic needs. India has the world’s largest number of poor people living in a single country. Out of its total population of more than 1 billion, 350 to 400 million people are living below the poverty line. Nearly 75% of the poor people are in rural areas, most of them are daily wagers, landless labourers and self employed house holders. The same scenario of anguish as presented in the Novel can be seen in the present society: The outcastes’ colony was a group of mud-walled houses that clustered together in two rows†¦.there lived the scavengers, the leather-workers, the washer men, the barbers, the water- carriers, the grass-cutters and other outcastes from Hindu society. A brook ran near the lane, once with crystal- clear water, now soiled by the dirt and filth of the public latrines situated about it, the ordour of the hides and skins of dead carcasses left to dry on its banks, the dung of donkeys, sheep, horses, cows and buffaloes heaped up to be made into fuel cakes, and the biting, choking, pungent fumes that oozed from its sides (Anand 1). Social division This great affecting major problem of the society came into existence when the Hindu society has been divided. That is why it is the main root or origin of this problem. Hindu society has traditionally been categorized into four classes, called Varnas the Brahmins, the Kshatriyas, the Vaishyas, and the Shudras. The first belonging to this Varna is called Brahmanas. Their function is to learn and to make share of the learning and to preserve the eternal knowledge of the race. The Brahmins are devoted to their works of teaching and preaching. Kshatriya is the one who belongs to Kshatra varna. This is the forms the military defense group, the martial class and administration of the society. They contain administrative and wielding political power and ruled the states. The Vaishyas are divided into the category of farming and business and that is the reason why they were pre-occupied with the works of selling goods to the others. Vaisya is the creative class of the society, and their primary occupations are trading and business and they are called merchants. Shudra is the lowest in the traditional four-section division in the Hindu caste system. The Shudras have classically lived lives of service. Slaves were often classified as Shudras, as were leatherworkers, blacksmiths, maids, cooks, and so forth. They have typically not been accorded the same rights as higher castes, forced to use different temples and public facilities. Thus the Gita declares: â€Å"The work of the Brahmins, Kshatriyas, Vaishyas, and Sudras is divided according to qualities born of their own inner nature† (Wikipedia 1). Some relieving solutions Common education system Every child and citizen of India is eligible to get equal type of education. As we know parallel education system created by upper class and the rich people but limited to these classes only. We can say that this system is totally based on class and caste. Kothari Commission (1964-66) has presented the common school education system both for the poor and rich people. Almost all political leaders, upper class administrators support this system. But the little children and teenagers are sent to the private schools and English medium schools that charge high fees which are not affordable for the poor, down trodden and exploited class. It is very noticeable that neither State Government nor the Central Government has succeeded to cease these schools and will not dare for the same in the future also. Although the Government has opened a number of schools for the underprivileged and exploited class, how many benefits they got still now? The Government runs schools for the poor people like Bakha and Munoo but practically failed to make the major part of the deprived people educated. The reason also may be a lack of awareness among the down trodden people or a lack of Government policy. In one of the incidents of the novel Untouchable, we can observe that Bakha, at the British Barracks, shows his extreme wish of being educated to his uncle and he also weeps for it. His father tells him that schools and education institutions are made for the sahibs only not for the downtrodden and exploited class. In this way, we can rightly observe the lack of common education system at the time of British still continues today also. The same education discrimination is prevalent in the recent age. It is very clear that the upper class and rich people who are the holders of high degrees and well educated come in contact with the poor and exploited class and impose them to be abused. Because they are all illiterate and do not have degrees for getting good jobs just like the high class people which pathetic circumstances after all direct them to a single path of leading life and that is exploitation alone. The problem of social, economical and educational inequality can be solved only when the Government takes over the management of all the non-governmental schools by making necessary laws in this connection. In the near future if it is not done, the problem of inequality in all the grounds will remain same as present time. There is an intimate kinship between education and life. Education is the one tool that can drive one from the world of several exploitations and abuses to the world of equality. * Incentives to needy families to send their children to school regularly till they reach the age of 17 or 18. * Pre-metric and post-metric scholarship scheme for children of families employed in occupations such as scavenging. All children of such families, regardless of incomes, will be covered by the scheme. * Provision of remedial courses to improve their study and prospect for further education. * The recruitment of teachers from the low-castes who are being the target of exploitations. * Increasing of residential schools, including ashram schools should be established in a large numbers so that the parents can take care of their children very well. * The curriculum of education should be designed by keeping an eye on both rich and poor classes and as a device to encourage children and teenagers to get educated. * To provide them an education loan of a small amount without a single penny interest which provides in muster to make their children educated and employed. * The state should not discriminate against any citizen on the basis of religion, caste, race, sex by keeping in mind traditions and customs at school or colleges or any institution of learning. * Primary and secondary should provide education irrespective of cast and creed. Anti-poverty programmes The most important component of eliminating of the exploitation of teenagers is the socio-economic and anti-poverty programmes meant for the families socially and economically handicapped ready to sacrifice their children only for monetary significance. Gujarat is one of the most growing states of India now-a-days. Though the state is developing in all the directions, it is facing much more problems simultaneously; one of them is poverty. The Chief Minister of this state launched state-wide Abhiyan of Garib Kalyan Mela from Amreli which is the first major step taken in the whole India to reduce poverty. It has been announced of organizing around 50 Garib Kalyan Mela across the State, providing economic assistance to the poor and marginalized people. One of its essential objectives of this programme is to provide financial help which is the source of all the harms of the exploited and deprived people. Nearly forty thousand people, including slum dwellers and citizens Below Poverty Line (BPL) of Visnagar under this programme attained a full economical assistance at the Garib Kalyan Melo’. However, the elimination or eradication of the poverty in India has not reached to a definite estimated level because of indifference of Central Government of India towards the reality of poverty. Such programmes related to poverty must be organized nationally to bend each state in these activities. Central Government of India totally failed to be conscious of the severe conditions of poverty. Present central Government need to be sensitized the administration so that such programmmes can get a start to lead actives and inspiration which have already started in a single state or two. In short, the schemes or programmes for reducing poverty as considered the first and primary source exploitation should be introduced and updated time to time by the central Government. On one side children and teenagers are considered to be the power and strength of the near future. On the other side, this social evil of exploitation is increasing day by day and taking its magnitude form. The day will come when half population of the children and teenagers will be exploited in India and these situations will create a great obstacle in the development of the nation. Therefore everyone should admit this harsh reality which cannot be cast off from its root unless and until the government is awake and show seriousness. References Anand, Mulk. Untouchable. Pune: Mehta Publication, 2003. Print. Anand, Mulk. Coolie. Noida: N.p. Penguin Books India, 1993. Print. Kreis, Steven. â€Å"Lecture on Modern European Intellectual History Karl Marx 1818-188.† The History Guide. N.p. 30 Jan. 2008. Web. 11 Nov.2010. â€Å"Varna (Hinduism).† Wikipedia the Free Encyclopedia. N.p. n.d. Web. 12 Nov. 2010.